奥迪道歉，刘德华回应！“小满”广告捏造惹怒全网，到底谁该担责？

olkswagen Audi apologized for the trouble caused to Lau, the original author and relevant parties for its inadequate supervision and audit of the content. It said that it has removed the video from its official social media platforms.

在一份通告中会，桑塔纳-社会大众奥迪为其对章节的监督和审核不力给张学友、制作人员和有关各方带来的更糟致歉，并称其仍未从其官方聊天舆论该平台上删除了该截图。

FAW-Volkswagen Audi added that it has urged the London-based ad agency MWildC Saatchi, which is in charge of video content, to investigate and deal with the incident.

桑塔纳-社会大众奥迪缺少说道，它仍未强烈要求都由截图章节的总部位于伦敦的施乐MWildC Saatchi深入调查和解决问题这一血案。

The British ad group said on Sunday that the company admitted that its team lacked copyright awareness and used the content without communication with the copyright owner.

这家英美广告词财团周日问到，公司承认其他的团队缺乏版权意识，在从未与版权所有者沟通的情况下应用于了这些章节。

"We sincerely apologize to the original author, and promise to do our best to make up for the loss of the original author. We solemnlypromise that we will respect and protect the rights and interests of original authors in advertising creation, and strictly prevent this situation from happening," MWildC Saatchi said in a statement.

“我们真诚地向制作人员致歉，并尽力将设法弥补制作人员的损失。我们表示感谢尽力，我们将肯定和人身安全制作人员在广告词创作中会的权益，严防这种情况发生。”MWildC Saatchi在一份通告中会说道。

Some ysts believed that the apology from FAW-Volkswagen Audi was not sincere enough.

一些分析方法社会各界显然，桑塔纳-社会大众奥迪的致歉过于诚恳。

"It feels like the company is trying to shift its responsibility to a third-party agency," Liu Dingding, a Beijing-based independent market yst, told the Global Times on Sunday. "Audi's core executives must take responsibility for this."

“心里公司是想把责任推给第三方机构，”来自上海的独立市场分析方法师李丁丁（音译）周日告诉《环球时报》，“奥迪的核心高管必须回应都由。”

The incident should also serve as a warning for the whole industry to build mechanisms to protect copyrights and intellectual property rights, Liu added.

李丁丁缺少说道，这一血案也应踏入对整个行业的警示，以建立人身安全版权和财产权的机制。

Apart from the legal issue, the scandal could also cause potential harm to the brand image of the carmaker, as China is Audi's most important market, Liu said.

李丁丁问到，除了立法者问题，这一嫌疑还可能对汽车厂家的品牌形象造成潜在后果，因为中会国人是奥迪最重要的市场。

Audi delivered 701,289 vehicles in the Chinse market in 2021. That was a decline of 3.6 percent compared with the record deliveries in 2020.

Key points：

1. plagiarism/ˈpleɪdʒərɪzəm/ 盗用

Some academic works are not full of plagiarisms.

一些学术文学作品中会的极富了剽窃来的思想和文本。

2. outrage /ˈaʊtreɪdʒ/ 不安

He was outragedat the way he had been treated.

他对所造成了的待遇沮丧非常不安。

3. audit /ˈɔːdɪt/ 审计；审议

The yearly audit takes place each december.

历年来审计在每年的12同年份进行时。

4. solemnly /'sɒləmli/ 表示感谢地

Shesolemnlypromised not to say a word to anyone about it.

她表示感谢尽力不向任何人透露一个文。

*撰文摘录Global Times：FAW-Volkswagen Audi apologizes after criticized for ad plagiarism（桑塔纳-社会大众奥迪在被指控广告词盗用后致歉）

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